VIRTUAL INNOVATION STUDIO FALL 2020: ORIBE

COLLABORATIVE DESIGN SPRINT

The Virtual Innovation Studio (VIS) is a five-week design sprint that provides students an opportunity to work with other students to design for an organization/company based on a given prompt. For this VIS project, the project brief given was to create sustainable packaging for Oribe, a Kao Brand and luxury haircare company. Throughout the five weeks, my team conducted research, brainstormed ideas, attended meetings, and presented ideas to our clients.

DESCRIPTION

PROCESS BOOK

PROJECT BACKGROUND

For this 5-week design sprint, I met virtually with 15 other University of Cincinnati students of multi-disciplinary backgrounds and focuses within studies at UC. Throughout the project, I helped with research, ideation, sketching, and eventually pattern-making for the exteriors of the final packaging concepts we came up with. This project allowed me to build my teamwork and presentation skills and provided me with valuable knowledge.

Ryan Anneken- Communication Design
Maddie Baskin- Interior Design
Christopher Enderle- Communication Design
Anna Eppihimer- Industrial Design
Mei Froass- MBA
Anya Grieze- Communication Design
Kaitlin Jacobi- MBA
Wenran Ji- Interior Design
Sam Linkon- Fine Arts
Ally Mattingly- Interior Design
Ellie Morgan- Marketing
Ryan Page- Communication Design
Zara Staleva- Fashion Design
Sandeep Vuyyuru- MBA
Zhixiao Yang- Interior Design
Jasmond Young- Interior Design

PERSONAL CONTRIBUTIONS

FINAL PRESENTATION AND CONCEPTS

Once the project concluded, our team had three main concepts to show the Oribe and Kao teams. All of these concepts focused on minimalism, reusability, and consumer education on sustainability efforts. The first concept is an insert that has a natural texture that could be placed in the current boxes, the second is a transformable recycled cardboard box that would open to hold items, and the final concept is a transformable roll-out box that could be transformed a number of ways to hold products and items long after the initial use. All of the concepts would use sustainable and recycled materials such as bagasse pulp, mushroom foam, and recycled cardboard and any patterning/coloring would be printed using soy ink.

For Concept 1, the focus was to create a sustainably sourced insert for the pre-existing packaging used. Both of these iterations utilize the overarching idea of having multi-use packaging as they can both hold and display the products. Concept one features sketches I created and 3D renderings created by my team member Sam Linkon.

Concept 2 is a transformable box that can be used to both carry the Oribe products and hold items, such as combs, scissors, and other items that may be used by people in a salon where the sell-in kits would go. Additionally, this package has an outside slip to add a visual element and reinforce Oribe's elegant and rich aesthetic. The renderings for this concept were created by teammate Anna Eppihimer.

The final concept takes the transformability aspect further by providing multiple ways to set up and transform the original package. Like Concept 2, this concept can hold both the original Oribe products and then other items after its initial use to lengthen its lifespan and reduce waste. Additionally, this packaging would be aesthetically pleasing enough that users would want to reuse it. The renderings for this concept were created by my teammate Jas Young.