KAO
CORPORATION
PACKAGING & BRANDING FULL-TIME CO-OP EXPERIENCE
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DESCRIPTION
During my Summer 2021 and Spring 2022 semesters, I co-oped at Kao Corporation in Cincinnati as part of the creative marketing department. During my time at Kao, I worked on a wide range of projects such as packaging design, new brand design, social media posts, language adaptations, and icon design.
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PROJECT HIGHLIGHTS
Dollar General
SORBET
BRAND/CLIENT
Families shopping at Dollar General looking for affordable and modern-looking toiletries
AUDIENCE
SOLUTION
Sorbet utilizes fresh and friendly colors and typography to make it appealing to a wider audience and freshen up Dollar Tree's toiletry section
Ban
BAN X
BRAND/CLIENT
Younger women who typically wouldn't reach for Ban when in the deodorant aisle
AUDIENCE
SOLUTION
Ban X extends upon Ban's current line and offers a range of antiperspirant solutions. Ban X's neon and neutral color palette adds more contemporary appeal to the overall brand
Sol by Jergen's
INSTANT TINTED MOUSSE LINE EXTENSION
BRAND/CLIENT
Self-tan users looking for a quicker tanning solution
AUDIENCE
SOLUTION
This line extension emphasizes it's instant nature through creative naming and differentiates itself from the water mousse by using a refreshing teal color for the base and increased tropical iconography.
Curel
CUREL INSTAGRAM
BRAND/CLIENT
Current and prospective Curel consumers
AUDIENCE
SOLUTION
Created dynamic visuals to promote Curel's benefits and used reviews to bolster the brand's reputation.
