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ALCHEMY HAIR DYE

BRANDING & PACKAGING FOR PROSPECTIVE BRAND

DESCRIPTION

Unnatural-colored hair dyes don't get the same treatment as natural-colored dyes. Not only do the colors typically not last, but they are also often advertised inaccurately leaving the consumer with an unwanted hue of their hair. My prospective brand, Alchemy, aims to change this and revive colorful hair dye's presence in the hair coloring space both online and on the shelf.

BRAND GUIDE + INFO

For Alchemy's overall brand identity, I wanted to create something that felt nature-inspired yet dark to contrast with the bright, intense hair dye colors and appealed to the specific audience I was aiming for. I created illustrations of different natural things and scanned them in to be used as the brand's main graphic elements. Additionally, I utilized a black letter font for the logo to add to the gothic aesthetic I wanted to create.

TARGET CONSUMER
PERSONA
MOODBOARD
WORDMARK
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TYPEFACES
COLOR LINEUP + NAMES
GRAPHICS ON BLACK
GRAPHICS ON WHITE

BRAND APPLICATION

PACKAGING DESIGN
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WEBSITE
SOCIAL MEDIA (INSTAGRAM GRID + INSTAGRAM STORY)
VALUE SET WITH BAG
PROMOTIONAL HOODIE
STORE DISPLAY
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